READING RESOURCES
Directions
- Opening and reading online files - Place the pointer over the article's author(s), click once with the left mouse click, and the file will open.
- Downloading and saving online files - Place the pointer over the article's author(s) name(s), click once with the right mouse click; select and click on the "Save target as" option in the dialog box that opens. Save the file on the desktop or folder of your choosing. Note: tytpically the file names apearing following clicking on "Save target as" are alpha-numeric. These can be replaced with file names of your choosing.
Textbooks
Keyur Patel and Mary Pat McCarthy Digital Transformation: The Essentials of e-Business Leadership
Tim Berry, Hurdle - The Book on Business Planning
Michael Porter, Competitive Strategy, Chapters 1-3 (Reprint)
Harvard Business SchoolArticles
D. Bovert & J. Martha, "Unlocking the Rusty Supply Chain," Harvard Management Update (2000)
A. Campbell &M. Alexander, "What is Wrong With Strategy," Harvard Business Review, December 1997
W. Chan Kim &R. Maubourgne, "Creating New Market Space," Harvard Business Review, Jan-Feb 1999
E. R. Corey, "Key Options in Market Selection and Planning," Harverd Business Review, Sept-Oct 1975
R. Dolan, "Pricing: A Value-Based Approach." Harvard Business School Note, December 1999
K. Eisenhart &S. Brown, "Time Pacing: Competing in Markets that Won't Stand Still," Harvard Business Review, March-April 1998
D. Hoffman and T. Novak, "How to Acquire Customers on the Web," Harvard Business Review, May-June 2000
S. Kaplan and M. Sawhney, "E-Hubs: The New B2B Marketplaces," Harvard Business Review, May-June 2000
M.. Porter, "Note on the Structural Analysis of Industries," Harvard Business Review, Revised June 30, 1983
_______________, "What is Strategy?," Harvard Business Review, November-December 1996
K. Rangan & B. Isaacson, "Scope and Challenge of Business-to-Business Marketing," Harvard Business School Note, June 1994
F. Reichheld & P. Schefter, "E-Loyalty: Your Secret Weapon on the Web," Harvard Business Review, July-August 2000
P. Sealey , "How E-Commerce Will Trump Brand Management," Harvard Business Review, July-August 1999
C. Shapiro, "Will E-Commerce Erode Liberty?," Harvard Business Review, May-June 2000
C. Shapiro & H. Varian, "Versioning: The Smart Way to Sell Information," Harvard Business Review, Nov-Dec 1998
B.P. Shapiro, "Precision Pricing for Profit in the New World Order," Harvard Business School Note, December 1998
I. Sinha, "Cost Transparency: The Net's Real Threat to Prices and Brands," Harvard Business Review, March-April 2000
Staff, "A Crash Course in Customer Relations Management," Harvard Management Update, March 2000
____, "Connecting With Your Customers," Harvard Management Communication Letter, May 2000
____, "New-Economy Brand Management," Harvard Management Update, July 2000
R. Weiss & D. Morrison, "Beyond the Exchange: The Future of B2B," Harvard Business Review, November-December 2000Harvard Business School Cases
S. Cavanaugh, Crown Cork & Seal in 1989
T. Maahmood, The Disposable Diaper Industry in 1994
P. Ghemawat, Leadership Online: Barnes & Noble vs. Amazon.com (A)
P. Ghemawat, Leadership Online: Barnes & Noble vs. Amazon.com (B)
Case Study and Analysis Resources
M. Claudon, Approach to Case Analysis
T. Bonoma, Learning With Cases
M. Claudon, Crown Cork & Seal in 1989- Questions and Notes
M. Claudon, Leadership Online: Barnes & Noble vs. Amazon.com
Harvard Business School Business Simulation
Launching a High-Risk Business - An Interactive Simulation
Periodical and Internet Articles
J. Acer & M. Sawhney, "Dangerous Liaisons," Business2.0, October 24, 2000
ADDWEEK ONLINE, "Viral Marketing, It's Catching"
Y. Bakis, The Emerging Role of Electronic Market Places on the Internet, Stern School of Business
Cisco Systems, "Networking the Supply Chain for Competitive Advantage"
___________, "Supply Chain Management Overview," International Business Solutions (2000)
J. Dalgleish, "Customer-Effective Web Sites" (North Carolina State University, November 20, 2000)
T. Devinney, Basics of Strategy
________, Technology Strategy Concepts
________, Strategy in a Technological Context
P. Elias, "B2B Exchanges Arm for Food Fight," Redherring.com, June 23, 2000
P. Finger, "Transforming the Supply Chain," Supplement to Logistics Management & Distribution Report, April 2000
P. Henig, "Revenge of the Bricks," Red Herring Magazine, August 2000
F. Jones, "E-business Transformation in Manufacturing Industries," The Manufacturing Institute
S. Jurvetson, "Turning Customers Into a Sales Force," Business2.0, March 1, 2000
J. Landry, "Chemical Suppliers Aim to Balance B2B Scales," Redherring.com, May 11, 2000
_______, "Big Three Automakers Face Big B2B Challenges, Redherring.com, February 29, 2000
N. Lentz, S. Wolin, & T. Byrne, "Beyond the Exchange," Business2.0, June 13, 2000
S. Mott, "Winning One Customer at a Time," Business2.0, March 1, 2000
W. Mougayar, "Old Dogs Learn New Tricks," Business2.0, October 24, 2000
V. G. Narayanan & A. Raman, "Aligning Incentives for Supply Chain Efficiency," Harvard Business School Note, April 10, 2000
F. Nickols, Three Forms of Strategy
A. Perez & B. Farmer, "New Tools for New Rules," Business2.0, October 24, 2000
M. Rappa, "Managing the Digital Enterprise - Channel Conflict"
________, "Managing the Digital Enterprise - Digital Markets"
_______, "Managing the Digital Enterprise - Business Models"
G. Rifkin, The Art of Hypercompetition
D. Roddy, L. Obrst, A. Cheyer, "Communication and Collaboration in a Landscape of B2B eMarketplaces," White Paper - Vertical Net Solutions, June 15, 2000
M. Sawhney, "Making New Markets," Business2.0, March 1, 2000
P. Seybold, "Ubiquity Breeds Wealth," Business2.0, March 1, 2000
B. Sheldon, "The Ripple Effect of E-Commerce," Marketbridge
C. Shirky, "The Toughest Virus of All," Business2.0, July 25, 2000
Z. Biri Singh, "Super Markets," Business2.0, March 1, 2000
D. Spulber, "Clock Wise - Consumer Convenience is the Key," Business2.0, March 1, 2000
Staff, "What Works," eCompany Now, August 2000
Syncra Systems, Inc., Transfforming Trading Exchanges into E-Commerce Portals (2000)
J. Sweat, "Focus On Customer Service Fuels CRM Boom," InformationWeek Online, February 14, 2000
J. Sterne, "Navigate, Don't Wait," Business2.0, October 24, 2000
D.Tapscott, "Minds Over Matter," Business2.0, March 1, 2000
"The Click Here Economy," Business Week, June 22, 1998
"Top Ten Trends 2001, " Red Herring Online, December 4,2000
"The 10 Driving Principles of the New Economy," Business2.0, March 1, 2000 - See URL in "Links"
A. Urbaczewski, L. Jessup, and B. Wheeler, A Manager's Primer on Electronic Commerce
A. White, "Digiconomy - The Digital Economy," Logility, Inc (2000)
_______, "The Dating Game - Searching for Liquidity in the New Economy," Logility, Inc (2000)
_______, "The Value Equation: Value Chain Management, Collaboration and the Internet," Logility, Inc. (1999)
_______, "Managing the Value Chain,"ECONWORLD
_______, "The Rise and Fall of the Trading Exchange," Logility, Inc. (2000)
A. Zuckerman, "The Fight for Lingua Franca," Business2.0, October 24, 2000