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SCHEDULE
The class schedule below will be updated and
revised as we work through the course. When changes are made, they will
be entered below and noted in the home page message space.
FEBRUARY
Date
|
Day
|
Topics/Assignments
|
Reading
|
|
|
Course Introduction
Form Student Teams
The Basics of Competitive Strategy
|
For Wednesday, Feb 7
T.
Devinney, Basics of Strategy
Fred
Nickols, Three Forms of Strategy
M.
Porter, Note on the Structural Analysis of Industries
________,
What is Strategy?
Campbell
& Alexander, What is Wrong with Strategy?
Review·
M. Porter, Competitive Strategy, Ch 1-3 - reprint
|
7
|
Wed
|
The
Basics of Competitive Strategy, continued |
For
Tuesday, Feb 13
S.
Cavanaugh, Crown Cork and Seal in 1989
E.R.
Corey, "Key Options In Market Selection and Planning,"
M.
Claudon, Approach to Case Analysis
T.
Bonoma, Learning With Cases
M.
Claudon, Crown Cork & Seal - Questions and Notes
|
13
|
Tue
|
Case
Session:
Crown Cork & Seal in 1989
Assignment
Refer to Assignment 1
on the Assignments page of this Website.
Due:
E-mailed Attachment posted by 22:00, Friday, Feb 23
|
For
Wednesday, Feb 14
Kim
& Mauborgne, Creating New Market Spaces
|
14
|
Wed
|
Value Curves
|
For
Tuesday, Feb 20
P.
Ghemawat, Barnes and Noble vs. Amazon.com (A)
P.
Ghemawat, Barnes and Noble vs. Amazon.com (B)
B&N
vs Amazon - Exhibit A - Excel Spread Sheet
M.
Claudon, Leadership Online: Barnes & Noble vs. Amazon.com
- Talking Points
|
20
|
Tue
|
Case
Session:
Barnes and Noble vs. Amazon.com
Assignment
Refer to Assignment 2
on the Assignments page of this Website.
Due:
E-mailed Attachment posted by 22:00, Friday, March 2
|
For
Tuesday, Feb 20
|
21
|
Wed
|
No class due to weather
|
For
Tuesday, Feb 27
C.
Shapiro, Will E-Commerce Erode Liberty?
|
27
|
Tue
|
Distance:
Webcast Viewing/Discussion over Motet:
Dr. Michael Willett, "A Privacy Framework: The Business Imperative"
(North Carolina State University, November 1, 2000)
Navigating to this Webcast:
Select the "Links" button. the clickable link for this
Webcast is found "WEBCAST LECTURES" on the "Links"
page of the Website.
|
No
Reading For Wednesday, Feb 28
|
28
|
Wed
|
No Class Today
|
For
Tuesday, March 6
|
MARCH
Date
|
Day
|
Topics/Assignments
|
Reading
|
6
|
Tue
|
No Class - Technicl Problems
Assignment
Refer to Assignment 3
on the Assigments page of this Website.
Due:
E-mailed Attachment posted by 22:00, Sunday, March 18
|
For
Wednesday, March 7
G.
Rifkin, The Art of Hypercompetition
T.
Devinney, Technology Strategy Concepts
________,
Strategy in a Technological Context
Competition
Paradigms - Excel Spread Sheet
Eisenhardt
& Brown Time Pacing: Competing in Markets that won't Stand
Still
|
7
|
Wed
|
Distance:
Time Pacing
Hypercompetiton Strategy in a Technology Context |
For
Tuesday, March 13
Patel
& McCarthy, digital TRANSFORMATION, Introduction
Y.
Bakis, Emerging Role of Electronic Market Places
M.
Sawhney, "Making New Markets"
Yahoo!,
The Myth of a New Economy Unravels
M.
Rappa, "Managing the Digital Enterprise - Digital Markets"
Business
Week,
"The Click Here Economy 1999
Z.
Singh, "Super Markets.."
Redherring.com,
"Top Ten Trends 2001"
Business20,
"10 Driving Principles - New Economy
J.
Dalgleish, "Customer-Effective Web Sites"
A.
Urbaczewski, M. Jessup, & C. Wheeler, A Manager's Primer in
Electronic Commerce"
Note:
We will continue this topic through the following week's classes
|
13
|
Tue
|
Distance:
Emerging E-Marketplaces - Introduction |
For
Wednesday, March 14
Patel
& McCarthy, digital TRANSFORMATION, Chapter 1
I. Sinha, "Cost Transparency: The Net's Real Threat to
Prices and Brands"
Redherring.com,
"Revenge of the Bricks"
Business2.0,
"Ubiquity Breeds Wealth"
M.
Rappa, "Managing the Digital Enterprise - Channel Conflict"
|
14
|
Wed
|
Distance:
Emerging E-Marketplaces - Concluded |
For
Tuesday, March 20
Patel
& McCarthy, digital TRANSFORMATION, Chapters 2-4
M.
Rappa, "Business Models"
A.
White, "The Dating Game"
eCompany
Now, "What Works"
|
20
|
Tue
|
Distance:
New Business
Models |
For
Wednesday, March 21
A.
White, "Digiconomy 2000" |
21
|
Wed
|
Distance:
New Business
Models |
For
Tuesday, March 27
Profit
Contribution Case Study
Break-Even
Profit Contribution.ppt |
27
|
Tue
|
Tools:
Break-even, Profit Contribution - Computer Lab |
For
Wednesday, March 28
Michael
P. Claudon, "Using TreePlan in Business Decision-Making"
Case
Studies
Alytaus
Tekstile
LIETUVA
Inns
Panevezys
Radijus
|
28
|
Wed
|
Tools:
Decision Analysis - Computer Lab
Assignment
Refer to Assignment 5
on the Assignments page of this Website.
Due:
E-mailed Attachment posted by 22:00, Sunday, April 8
|
For
Tuesday, April 3
Time pacing
essays - copies distributed in class
|
APRIL
Date
|
Day
|
Topics/Assignments
|
Reading
|
3
|
Tue
|
Discussion
of time pacing essays
|
For
Wednesday, April 4
T. Berry, Hurdle: The
Book of Business Planning, Parts 1& 2
eCompany
Now - eBusiness how to guide - Links
page
Website for BusinessPlanPro - Links page
eCompany
Now,
"eBusiness Parts List"
|
4
|
Wed
|
Building a
Businss Plan - basic building blocks: the story and information
Assignment
Refer to Assignment 4
on the Assignments page of this Website.
Due:
E-mailed Attachment posted by 22:00, Sunday, April 15
|
For
Tuesday, April 10
T. Berry, Hurdle: The Book of Business Planning, Parts 3 &
4 |
10
|
Tue
|
Building
a Business Plan - forecasting and strategy |
For
Wednesday, April 11
T. Berry, Hurdle: The Book of Business Planning, Part 6 &
7 |
11
|
Wed
|
Building
a Business Plan - follow-up and summary |
No
Assigned Reading for Tuesday, April 17 |
17
|
Tue
|
No Class -
Team research and begin framing of the business plan
Goal:
Extensive e-mail discussion of issues, questions, and ideas; and
progress reports.
|
No
Assigned Reading for Wednesday, April 18 |
18
|
Wed
|
Lecture
Number 5 - Distance Learning Center Laboratory |
No
Assigned Reading for Tuesday, April 24
|
24
|
Tue
|
No
Class - Team research and continue constructing your business plans |
For
Wednesday, April 25
B.P.
Shapiro, "Precision Pricing"
R. Dolan,
"Value-Based Pricing"
C. Shapiro
& H. Varian, "Versioning Pricing"
Business2.0,
Faster! Better! Cheaper!
|
25
|
Wed
|
Distance:
Pricing in the New Economy |
No
Assigned Reading for Tuesday, May 1 |
MAY
Date
|
Day
|
Topics/Assignments
|
Reading
|
1
|
Tue
|
No
Class - Team research and continue constructing your business plans |
For
Wednesday, May 2
AdWeekOnline,
"Viral Advertising: It's Catching"
Steve
Mott, "Winning One Customer at a Time"
Steve,
Jurvetson, "Turning Customers Into a Sales Force"
Clay
Shirky, "The Toughest Virus of All"
Donna
Hoffman and Thomas Novak,"How to Acquire Customers on the
Web"
Harvard
Management Update, "A Crash Course in Customer Relationship
Management"
Jeff
Sweat, "Focus on Customer Service Fuels CRM Boom
Frederick
Reichheld and Phil Schefter, "Loyalty: Your Secret Weapon
on the Web"
V.
Kasturi Rangan and Bruce Isaacson, "Scope and Challenge of
Business-to-Business Marketing" |
2
|
Wed
|
Distance:
Beyond
the Banner Ad |
No
Assigned Reading for Tuesday, May 8 |
8
|
Tue
|
No
Class - Team research and continue constructing your business plans |
No
Assigned Reading for Wednesday, May 9 |
9
|
Wed
|
Distance:
Beyond
the Banner Ad, Concluded |
No
Assigned Reading for Tuesday, May 15 |
15
|
Tue
|
No
Class - Team research and continue constructing your business plans |
No
Assigned Reading for Wednesday, May 16 |
16
|
Wed
|
No
Class - Team research and continue constructing your business plans |
No
Assigned Reading for Tuesday, May 22 |
22
|
Tue
|
No
Class - Team research and continue constructing your business plans |
No
Assigned Reading for Wednesday, May 23
|
23
|
Wed
|
No
Class - Team research and continue constructing your business plans |
|
29
|
Tue
|
Group
meeting in Distance Learning Center laboratory to update the status
of each team's business status |
|
30
|
Wed
|
Half-hour
meeting with each team in the Distance Learning Center laboratory. |
|
|