Textbooks
Keyur Patel and Mary Pat McCarthy Digital Transformation: The Essentials
of e-Business Leadership
Tim Berry, Hurdle - The Book on Business Planning
Michael Porter, Competitive Strategy, Chapters 1-3 (Reprint)
Harvard
Business SchoolArticles
D.
Bovert & J. Martha, "Unlocking the Rusty Supply Chain,"
Harvard Management Update (2000)
A.
Campbell &M. Alexander, "What is Wrong With Strategy,"
Harvard Business Review, December 1997
W.
Chan Kim &R. Maubourgne, "Creating New Market Space,"
Harvard Business Review, Jan-Feb 1999
E.
R. Corey, "Key Options in Market Selection
and Planning," Harverd Business Review, Sept-Oct 1975
R. Dolan,
"Pricing: A Value-Based Approach." Harvard Business School
Note, December 1999
K.
Eisenhart &S. Brown, "Time Pacing: Competing in Markets
that Won't Stand Still," Harvard Business Review, March-April
1998
D.
Hoffman and T. Novak, "How to Acquire Customers on the Web,"
Harvard Business Review, May-June 2000
S. Kaplan
and M. Sawhney, "E-Hubs: The New B2B Marketplaces," Harvard
Business Review, May-June 2000
M..
Porter, "Note on the Structural Analysis of Industries,"
Harvard Business Review, Revised June 30, 1983
_______________,
"What is Strategy?," Harvard Business Review, November-December
1996
K.
Rangan & B. Isaacson, "Scope and Challenge of Business-to-Business
Marketing," Harvard Business School Note, June 1994
F.
Reichheld & P. Schefter, "E-Loyalty: Your Secret Weapon
on the Web," Harvard Business Review, July-August 2000
P.
Sealey , "How E-Commerce Will Trump Brand Management,"
Harvard Business Review, July-August 1999
C.
Shapiro, "Will E-Commerce Erode Liberty?," Harvard
Business Review, May-June 2000
C. Shapiro
& H. Varian, "Versioning: The Smart Way to Sell Information,"
Harvard Business Review, Nov-Dec 1998
B.P. Shapiro,
"Precision Pricing for Profit in the New World Order," Harvard
Business School Note, December 1998
I.
Sinha, "Cost Transparency: The Net's Real Threat to Prices
and Brands," Harvard Business Review, March-April 2000
Staff,
"A Crash Course in Customer Relations Management," Harvard
Management Update, March 2000
____,
"Connecting With Your Customers," Harvard Management Communication
Letter, May 2000
____,
"New-Economy Brand Management," Harvard Management Update,
July 2000
R.
Weiss & D. Morrison, "Beyond the Exchange: The Future of
B2B," Harvard Business Review, November-December 2000
Harvard
Business School Cases
S.
Cavanaugh, Crown Cork & Seal in 1989
T.
Maahmood, The Disposable Diaper Industry in 1994
P.
Ghemawat, Leadership Online: Barnes & Noble vs. Amazon.com
(A)
P.
Ghemawat, Leadership Online: Barnes & Noble vs. Amazon.com
(B)
Case
Study and Analysis Resources
M.
Claudon, Approach to Case Analysis
T.
Bonoma, Learning With Cases
M.
Claudon, Crown Cork & Seal in 1989- Questions and Notes
M.
Claudon, Leadership Online: Barnes & Noble vs. Amazon.com
Harvard Business School
Business Simulation
Launching a High-Risk
Business - An Interactive Simulation
Periodical
and Internet Articles
J.
Acer & M. Sawhney, "Dangerous Liaisons," Business2.0,
October 24, 2000
ADDWEEK
ONLINE, "Viral Marketing, It's Catching"
Y.
Bakis, The Emerging Role of Electronic Market Places on the Internet,
Stern School of Business
Cisco
Systems, "Networking the Supply Chain for Competitive Advantage"
___________,
"Supply Chain Management Overview," International Business
Solutions (2000)
J.
Dalgleish, "Customer-Effective Web Sites" (North Carolina
State University, November 20, 2000)
T.
Devinney, Basics of Strategy
________,
Technology Strategy Concepts
________,
Strategy in a Technological Context
P.
Elias, "B2B Exchanges Arm for Food Fight," Redherring.com,
June 23, 2000
P.
Finger, "Transforming the Supply Chain," Supplement
to Logistics Management & Distribution Report, April 2000
P.
Henig, "Revenge of the Bricks," Red Herring Magazine,
August 2000
F.
Jones, "E-business Transformation in Manufacturing Industries,"
The Manufacturing Institute
S.
Jurvetson, "Turning Customers Into a Sales Force," Business2.0,
March 1, 2000
J.
Landry, "Chemical Suppliers Aim to Balance B2B Scales,"
Redherring.com, May 11, 2000
_______,
"Big Three Automakers Face Big B2B Challenges, Redherring.com,
February 29, 2000
N.
Lentz, S. Wolin, & T. Byrne, "Beyond the Exchange,"
Business2.0, June 13, 2000
S.
Mott, "Winning One Customer at a Time," Business2.0,
March 1, 2000
W.
Mougayar, "Old Dogs Learn New Tricks," Business2.0,
October 24, 2000
V.
G. Narayanan & A. Raman, "Aligning Incentives for Supply
Chain Efficiency," Harvard Business School Note, April 10,
2000
F.
Nickols, Three Forms of Strategy
A.
Perez & B. Farmer, "New Tools for New Rules,"
Business2.0, October 24, 2000
M.
Rappa, "Managing the Digital Enterprise - Channel Conflict"
________,
"Managing the Digital Enterprise - Digital Markets"
_______,
"Managing the Digital Enterprise - Business Models"
G.
Rifkin, The Art of Hypercompetition
D.
Roddy, L. Obrst, A. Cheyer, "Communication and Collaboration
in a Landscape of B2B eMarketplaces," White Paper - Vertical
Net Solutions, June 15, 2000
M.
Sawhney, "Making New Markets," Business2.0, March
1, 2000
P.
Seybold, "Ubiquity Breeds Wealth," Business2.0,
March 1, 2000
B.
Sheldon, "The Ripple Effect of E-Commerce," Marketbridge
C.
Shirky, "The Toughest Virus of All," Business2.0,
July 25, 2000
Z.
Biri Singh, "Super Markets," Business2.0, March
1, 2000
D.
Spulber, "Clock Wise - Consumer Convenience is the Key,"
Business2.0, March 1, 2000
Staff,
"What Works," eCompany Now, August 2000
Syncra
Systems, Inc., Transfforming Trading Exchanges into E-Commerce Portals
(2000)
J.
Sweat, "Focus On Customer Service Fuels CRM Boom," InformationWeek
Online, February 14, 2000
J.
Sterne, "Navigate, Don't Wait," Business2.0, October
24, 2000
D.Tapscott,
"Minds Over Matter," Business2.0, March 1, 2000
"The
Click Here Economy," Business Week, June 22, 1998
"Top
Ten Trends 2001, " Red Herring Online, December 4,2000
"The
10 Driving Principles of the New Economy," Business2.0,
March 1, 2000 - See URL in "Links"
A.
Urbaczewski, L. Jessup, and B. Wheeler, A Manager's Primer on
Electronic Commerce
A.
White, "Digiconomy - The Digital Economy," Logility, Inc
(2000)
_______,
"The Dating Game - Searching for Liquidity in the New Economy,"
Logility, Inc (2000)
_______,
"The Value Equation: Value Chain Management, Collaboration
and the Internet," Logility, Inc. (1999)
_______,
"Managing the Value Chain,"ECONWORLD
_______,
"The Rise and Fall of the Trading Exchange," Logility,
Inc. (2000)
A.
Zuckerman, "The Fight for Lingua Franca," Business2.0,
October 24, 2000