SCHEDULE

The class schedule below will be updated and revised as we work through the course. When changes are made, they will be entered below and noted in the home page message space.

FEBRUARY

Date	Day	Topics/Assignments	Reading
6	Tue	Course Introduction Form Student Teams The Basics of Competitive Strategy	For Wednesday, Feb 7 T. Devinney, Basics of Strategy Fred Nickols, Three Forms of Strategy M. Porter, Note on the Structural Analysis of Industries ________, What is Strategy? Campbell & Alexander, What is Wrong with Strategy? Review· M. Porter, Competitive Strategy, Ch 1-3 - reprint
7	Wed	The Basics of Competitive Strategy, continued	For Tuesday, Feb 13 S. Cavanaugh, Crown Cork and Seal in 1989 E.R. Corey, "Key Options In Market Selection and Planning," M. Claudon, Approach to Case Analysis T. Bonoma, Learning With Cases M. Claudon, Crown Cork & Seal - Questions and Notes
13	Tue	Case Session: Crown Cork & Seal in 1989 Assignment Refer to Assignment 1 on the Assignments page of this Website. Due: E-mailed Attachment posted by 22:00, Friday, Feb 23	For Wednesday, Feb 14 Kim & Mauborgne, Creating New Market Spaces
14	Wed	Value Curves	For Tuesday, Feb 20 P. Ghemawat, Barnes and Noble vs. Amazon.com (A) P. Ghemawat, Barnes and Noble vs. Amazon.com (B) B&N vs Amazon - Exhibit A - Excel Spread Sheet M. Claudon, Leadership Online: Barnes & Noble vs. Amazon.com - Talking Points
20	Tue	Case Session: Barnes and Noble vs. Amazon.com Assignment Refer to Assignment 2 on the Assignments page of this Website. Due: E-mailed Attachment posted by 22:00, Friday, March 2	For Tuesday, Feb 20
21	Wed	No class due to weather	For Tuesday, Feb 27 C. Shapiro, Will E-Commerce Erode Liberty?
27	Tue	Distance: Webcast Viewing/Discussion over Motet: Dr. Michael Willett, "A Privacy Framework: The Business Imperative" (North Carolina State University, November 1, 2000) Navigating to this Webcast: Select the "Links" button. the clickable link for this Webcast is found "WEBCAST LECTURES" on the "Links" page of the Website.	No Reading For Wednesday, Feb 28
28	Wed	No Class Today	For Tuesday, March 6

MARCH

Date	Day	Topics/Assignments	Reading
6	Tue	No Class - Technicl Problems Assignment Refer to Assignment 3 on the Assigments page of this Website. Due: E-mailed Attachment posted by 22:00, Sunday, March 18	For Wednesday, March 7 G. Rifkin, The Art of Hypercompetition T. Devinney, Technology Strategy Concepts ________, Strategy in a Technological Context Competition Paradigms - Excel Spread Sheet Eisenhardt & Brown Time Pacing: Competing in Markets that won't Stand Still
7	Wed	Distance: Time Pacing Hypercompetiton Strategy in a Technology Context	For Tuesday, March 13 Patel & McCarthy, digital TRANSFORMATION, Introduction Y. Bakis, Emerging Role of Electronic Market Places M. Sawhney, "Making New Markets" Yahoo!, The Myth of a New Economy Unravels M. Rappa, "Managing the Digital Enterprise - Digital Markets" Business Week, "The Click Here Economy 1999 Z. Singh, "Super Markets.." Redherring.com, "Top Ten Trends 2001" Business20, "10 Driving Principles - New Economy J. Dalgleish, "Customer-Effective Web Sites" A. Urbaczewski, M. Jessup, & C. Wheeler, A Manager's Primer in Electronic Commerce" Note: We will continue this topic through the following week's classes
13	Tue	Distance: Emerging E-Marketplaces - Introduction	For Wednesday, March 14 Patel & McCarthy, digital TRANSFORMATION, Chapter 1 I. Sinha, "Cost Transparency: The Net's Real Threat to Prices and Brands" Redherring.com, "Revenge of the Bricks" Business2.0, "Ubiquity Breeds Wealth" M. Rappa, "Managing the Digital Enterprise - Channel Conflict"
14	Wed	Distance: Emerging E-Marketplaces - Concluded	For Tuesday, March 20 Patel & McCarthy, digital TRANSFORMATION, Chapters 2-4 M. Rappa, "Business Models" A. White, "The Dating Game" eCompany Now, "What Works"
20	Tue	Distance: New Business Models	For Wednesday, March 21 A. White, "Digiconomy 2000"
21	Wed	Distance: New Business Models	For Tuesday, March 27 Profit Contribution Case Study Break-Even Profit Contribution.ppt
27	Tue	Tools: Break-even, Profit Contribution - Computer Lab	For Wednesday, March 28 Michael P. Claudon, "Using TreePlan in Business Decision-Making" Case Studies Alytaus Tekstile LIETUVA Inns Panevezys Radijus
28	Wed	Tools: Decision Analysis - Computer Lab Assignment Refer to Assignment 5 on the Assignments page of this Website. Due: E-mailed Attachment posted by 22:00, Sunday, April 8	For Tuesday, April 3 Time pacing essays - copies distributed in class

APRIL

Date	Day	Topics/Assignments	Reading
3	Tue	Discussion of time pacing essays	For Wednesday, April 4 T. Berry, Hurdle: The Book of Business Planning, Parts 1& 2 eCompany Now - eBusiness how to guide - Links page Website for BusinessPlanPro - Links page eCompany Now, "eBusiness Parts List"
4	Wed	Building a Businss Plan - basic building blocks: the story and information Assignment Refer to Assignment 4 on the Assignments page of this Website. Due: E-mailed Attachment posted by 22:00, Sunday, April 15	For Tuesday, April 10 T. Berry, Hurdle: The Book of Business Planning, Parts 3 & 4
10	Tue	Building a Business Plan - forecasting and strategy	For Wednesday, April 11 T. Berry, Hurdle: The Book of Business Planning, Part 6 & 7
11	Wed	Building a Business Plan - follow-up and summary	No Assigned Reading for Tuesday, April 17
17	Tue	No Class - Team research and begin framing of the business plan Goal: Extensive e-mail discussion of issues, questions, and ideas; and progress reports.	No Assigned Reading for Wednesday, April 18
18	Wed	Lecture Number 5 - Distance Learning Center Laboratory	No Assigned Reading for Tuesday, April 24
24	Tue	No Class - Team research and continue constructing your business plans	For Wednesday, April 25 B.P. Shapiro, "Precision Pricing" R. Dolan, "Value-Based Pricing" C. Shapiro & H. Varian, "Versioning Pricing" Business2.0, Faster! Better! Cheaper!
25	Wed	Distance: Pricing in the New Economy	No Assigned Reading for Tuesday, May 1

MAY

Date	Day	Topics/Assignments	Reading
1	Tue	No Class - Team research and continue constructing your business plans	For Wednesday, May 2 AdWeekOnline, "Viral Advertising: It's Catching" Steve Mott, "Winning One Customer at a Time" Steve, Jurvetson, "Turning Customers Into a Sales Force" Clay Shirky, "The Toughest Virus of All" Donna Hoffman and Thomas Novak,"How to Acquire Customers on the Web" Harvard Management Update, "A Crash Course in Customer Relationship Management" Jeff Sweat, "Focus on Customer Service Fuels CRM Boom Frederick Reichheld and Phil Schefter, "Loyalty: Your Secret Weapon on the Web" V. Kasturi Rangan and Bruce Isaacson, "Scope and Challenge of Business-to-Business Marketing"
2	Wed	Distance: Beyond the Banner Ad	No Assigned Reading for Tuesday, May 8
8	Tue	No Class - Team research and continue constructing your business plans	No Assigned Reading for Wednesday, May 9
9	Wed	Distance: Beyond the Banner Ad, Concluded	No Assigned Reading for Tuesday, May 15
15	Tue	No Class - Team research and continue constructing your business plans	No Assigned Reading for Wednesday, May 16
16	Wed	No Class - Team research and continue constructing your business plans	No Assigned Reading for Tuesday, May 22
22	Tue	No Class - Team research and continue constructing your business plans	No Assigned Reading for Wednesday, May 23
23	Wed	No Class - Team research and continue constructing your business plans
29	Tue	Group meeting in Distance Learning Center laboratory to update the status of each team's business status
30	Wed	Half-hour meeting with each team in the Distance Learning Center laboratory.