Competitive Strategies For the New Millennium









SCHEDULE

The class schedule below will be updated and revised as we work through the course. When changes are made, they will be entered below and noted in the home page message space.

FEBRUARY

Date
Day
Topics/Assignments
Reading

6

Tue

Course Introduction
Form Student Teams
The Basics of Competitive Strategy

For Wednesday, Feb 7
T. Devinney, Basics of Strategy
Fred Nickols, Three Forms of Strategy
M. Porter, Note on the Structural Analysis of Industries
________, What is Strategy?
Campbell & Alexander, What is Wrong with Strategy?
Review·
M. Porter, Competitive Strategy, Ch 1-3 - reprint

7
Wed
The Basics of Competitive Strategy, continued

For Tuesday, Feb 13
S. Cavanaugh, Crown Cork and Seal in 1989
E.R. Corey, "Key Options In Market Selection and Planning,"
M. Claudon, Approach to Case Analysis
T. Bonoma, Learning With Cases
M. Claudon, Crown Cork & Seal - Questions and Notes

13
Tue

Case Session:
Crown Cork & Seal in 1989

Assignment
Refer to Assignment 1 on the Assignments page of this Website.

Due: E-mailed Attachment posted by 22:00, Friday, Feb 23

For Wednesday, Feb 14
Kim & Mauborgne, Creating New Market Spaces

14
Wed


Value Curves

For Tuesday, Feb 20
P. Ghemawat, Barnes and Noble vs. Amazon.com (A)
P. Ghemawat, Barnes and Noble vs. Amazon.com (B)
B&N vs Amazon - Exhibit A - Excel Spread Sheet
M. Claudon, Leadership Online: Barnes & Noble vs. Amazon.com - Talking Points

20
Tue

Case Session:
Barnes and Noble vs. Amazon.com

Assignment
Refer to Assignment 2 on the Assignments page of this Website.

Due: E-mailed Attachment posted by 22:00, Friday, March 2

For Tuesday, Feb 20
21
Wed

No class due to weather

 

For Tuesday, Feb 27
C. Shapiro, Will E-Commerce Erode Liberty?

27
Tue

 

Distance: Webcast Viewing/Discussion over Motet:

Dr. Michael Willett, "A Privacy Framework: The Business Imperative" (North Carolina State University, November 1, 2000)

Navigating to this Webcast: Select the "Links" button. the clickable link for this Webcast is found "WEBCAST LECTURES" on the "Links" page of the Website.

No Reading For Wednesday, Feb 28

28
Wed
No Class Today

For Tuesday, March 6


MARCH
Date
Day
Topics/Assignments
Reading
6

Tue

No Class - Technicl Problems


Assignment
Refer to Assignment 3 on the Assigments page of this Website.

Due: E-mailed Attachment posted by 22:00, Sunday, March 18

For Wednesday, March 7
G. Rifkin, The Art of Hypercompetition
T. Devinney, Technology Strategy Concepts
________,
Strategy in a Technological Context

Competition Paradigms - Excel Spread Sheet
Eisenhardt & Brown Time Pacing: Competing in Markets that won't Stand Still

7
Wed
Distance: Time Pacing
Hypercompetiton Strategy in a Technology Context
For Tuesday, March 13
Patel & McCarthy, digital TRANSFORMATION, Introduction
Y. Bakis, Emerging Role of Electronic Market Places
M. Sawhney, "Making New Markets"
Yahoo!, The Myth of a New Economy Unravels
M. Rappa, "Managing the Digital Enterprise - Digital Markets"
Business Week, "The Click Here Economy 1999
Z. Singh, "Super Markets.."
Redherring.com, "Top Ten Trends 2001"
Business20, "10 Driving Principles - New Economy

J. Dalgleish, "Customer-Effective Web Sites"

A. Urbaczewski, M. Jessup, & C. Wheeler, A Manager's Primer in Electronic Commerce"

Note: We will continue this topic through the following week's classes
13

Tue

Distance: Emerging E-Marketplaces - Introduction

For Wednesday, March 14
Patel & McCarthy, digital TRANSFORMATION, Chapter 1
I. Sinha,
"Cost Transparency: The Net's Real Threat to Prices and Brands"
Redherring.com, "Revenge of the Bricks"
Business2.0, "Ubiquity Breeds Wealth"
M. Rappa, "Managing the Digital Enterprise - Channel Conflict"

14
Wed
Distance: Emerging E-Marketplaces - Concluded

For Tuesday, March 20
Patel & McCarthy, digital TRANSFORMATION, Chapters 2-4
M. Rappa, "Business Models"
A. White, "The Dating Game"
eCompany Now, "What Works
"

20

Tue

Distance: New Business Models For Wednesday, March 21
A. White, "Digiconomy 2000"
21
Wed
Distance: New Business Models For Tuesday, March 27
Profit Contribution Case Study
Break-Even Profit Contribution.ppt
27

Tue

Tools: Break-even, Profit Contribution - Computer Lab For Wednesday, March 28
Michael P. Claudon, "Using TreePlan in Business Decision-Making"
Case Studies
Alytaus Tekstile

LIETUVA Inns
Panevezys Radijus
28
Wed

Tools: Decision Analysis - Computer Lab

Assignment
Refer to Assignment 5 on the Assignments page of this Website.

Due: E-mailed Attachment posted by 22:00, Sunday, April 8

For Tuesday, April 3
Time pacing essays - copies distributed in class


APRIL
Date
Day
Topics/Assignments
Reading
3

Tue

Discussion of time pacing essays

 

For Wednesday, April 4
T. Berry, Hurdle: The Book of Business Planning, Parts 1& 2
eCompany Now - eBusiness how to guide - Links page
Website for BusinessPlanPro - Links page

eCompany Now, "eBusiness Parts List"
4
Wed

Building a Businss Plan - basic building blocks: the story and information

Assignment
Refer to Assignment 4 on the Assignments page of this Website.

Due: E-mailed Attachment posted by 22:00, Sunday, April 15

For Tuesday, April 10
T. Berry, Hurdle: The Book of Business Planning, Parts 3 & 4
10

Tue

Building a Business Plan - forecasting and strategy For Wednesday, April 11
T. Berry, Hurdle: The Book of Business Planning, Part 6 & 7
11
Wed
Building a Business Plan - follow-up and summary No Assigned Reading for Tuesday, April 17
17

Tue

No Class - Team research and begin framing of the business plan

Goal: Extensive e-mail discussion of issues, questions, and ideas; and progress reports.

No Assigned Reading for Wednesday, April 18
18
Wed
Lecture Number 5 - Distance Learning Center Laboratory No Assigned Reading for Tuesday, April 24
24

Tue

No Class - Team research and continue constructing your business plans For Wednesday, April 25
B.P. Shapiro, "Precision Pricing"
R. Dolan, "Value-Based Pricing"
C. Shapiro & H. Varian, "Versioning Pricing"
Business2.0, Faster! Better! Cheaper!
25
Wed
Distance: Pricing in the New Economy No Assigned Reading for Tuesday, May 1

MAY
Date
Day
Topics/Assignments
Reading
1

Tue

No Class - Team research and continue constructing your business plans For Wednesday, May 2
AdWeekOnline, "Viral Advertising: It's Catching"

Steve Mott, "Winning One Customer at a Time"
Steve, Jurvetson, "Turning Customers Into a Sales Force"
Clay Shirky, "The Toughest Virus of All"
Donna Hoffman and Thomas Novak,"How to Acquire Customers on the Web"
Harvard Management Update, "A Crash Course in Customer Relationship Management"
Jeff Sweat, "Focus on Customer Service Fuels CRM Boom
Frederick Reichheld and Phil Schefter, "Loyalty: Your Secret Weapon on the Web"
V. Kasturi Rangan and Bruce Isaacson, "Scope and Challenge of Business-to-Business Marketing"
2
Wed
Distance: Beyond the Banner Ad No Assigned Reading for Tuesday, May 8
8

Tue

No Class - Team research and continue constructing your business plans No Assigned Reading for Wednesday, May 9
9
Wed
Distance: Beyond the Banner Ad, Concluded No Assigned Reading for Tuesday, May 15
15

Tue

No Class - Team research and continue constructing your business plans No Assigned Reading for Wednesday, May 16
16
Wed
No Class - Team research and continue constructing your business plans No Assigned Reading for Tuesday, May 22
22

Tue

No Class - Team research and continue constructing your business plans No Assigned Reading for Wednesday, May 23
23
Wed
No Class - Team research and continue constructing your business plans
29

Tue

Group meeting in Distance Learning Center laboratory to update the status of each team's business status
30
Wed
Half-hour meeting with each team in the Distance Learning Center laboratory.