Clean Air Cool Planet is a New England based non-profit
that mobilizes businesses, universities and communities to decrease
their Greenhouse gases. CACP finds and offers solutions to their
partners to mitigate climate change. Within the larger climate movement
and Moyer’s MAP model, CACP functions as a Professional opposition
organization (POO), a centralized organization at the regional level.
While the POOs create a ripening condition for social change, a
proliferation of such organizations can diffuse the movement. As
Nordhaus and Shellenberger suggest in the “Death of Environmentalism,”
the environmental movement needs to broadened. Climate change cannot
be solely a franchise of the environmental movement. It needs to
be connected to other issues like domestic security, jobs, and economic
CACP already has a diverse network of partners that
includes companies such as Shaw’s and Timberland and universities
such as Middlebury and Bowdoin. We are supporting and helping strengthen
their existing partnerships and potentially building new ones with
Staples and Dragon Products (cement company). By conducting a survey
we are studying their current and potential relationships and trying
to understand what “tips” a company to take action to
reduce greenhouse gas emissions.
Based on our interviews with current and possible
partners we hope to create a 5-year plan for CACP’s relationship
with businesses and universities. The plan will provide next steps
for taking action to broaden the climate movement through non-traditional
- Create chapter model (e.g. Operation Smile, Amnesty
- Establish on campus internship to provide communication
between CACP, environmental groups, administration and campus
- Encourage new and creative approaches to the climate
movement through art and music.
- Incorporate service learning projects with CACP.
- Facilitate collaboration amongst their existing
partners to share existing strategies and build new ones.
- Form potential lobbying group to change policies
to reward progressive companies.