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this project, we will take on the preposterous 'climate crisis denial'
coalition, a hodge-podge of industry-financed spokespeople and other
folks who are making money through their climate denial. In doing
so, we will spread the word about the urgency of the climate crisis.
Student Project Statement
Our objectives are to create the following:
- A catchy and appropriate name for the award
- A prize for the recipient that addresses the issue
- A website to provide information regarding the
award, its nominees and the current efforts of the movement
- Publicity, through our announcement of the award
at the “What Works” conference, as well as through
other media channels
- A formal announcement / presentation of the award
- A framework for annual presentation
- Stickiness/resonance
We are working in partnership with The Green
House Network (specifically, founder Eban Goodstein)
Our product: presentation of an award, through a
website and formal announcement at the "What Works" conference,
that increases awareness, educates, discredits and resonates.
The role we see our work playing in the climate change
movement: the award will increase awareness of climate change and
the misinformation surrounding the issue through publicity and creative
framing. Furthermore, the website will provide testimonials and
scientific information that will serve to debunk the arguments advanced
by these skeptics.
Flouting
scientific opinion, Stossel promoted Michael Crichton's global warming
skepticism
Here's a great example of preposterous 'climate crisis denial.'
What do you think?
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